When running a travel agency, there are many different steps you need to take in order to succeed. For example, not only must you have a strong knowledge of the tourism industry and international markets, but you must also be able to market your brand effectively - especially if you want to stand out from the crowd of other providers. Thankfully, there are various ways in which you can achieve this goal. For example, you can put together a strong website that clearly details everything your company has to offer.
However, while you may believe that your sales page is the most important element of your website - you are mistaken. In fact, your company profile (or the About Us Section) is perhaps much more influential than you may think. This is because your company profile helps the viewer decide whether or not they can trust your company to give them the holiday they deserve. It helps them assess not only your credentials but also your professionalism. As a result, you must get it right when curating a travel agency company profile.
With that in mind, here are some top tips for creating a travel agency company profile!
Start with an exploration of who you are
The first step of the process is to introduce your brand to the audience. So, you should begin by writing a short paragraph about the kind of services you wish to offer to your clients - whether that be luxury romantic getaways for couples or fun-filled family holidays.
Here, your choice of language is important as you must ensure that you are appealing directly to your target audience. This section is similar to a mission statement within a business plan - you describe clearly what you are going to do for your client and how you will do it.
Bring in a little history
While this is not essential, if you are looking to establish credibility within the industry, you should also provide insight into how the company was founded. For example, if you have worked in the industry for 10+ years, many holidaymakers will find this information useful as it shows you have the necessary experience and have built up a solid reputation. Again, you could refer back to your key aims - which should ideally focus on giving people the best possible experience on their holidays.
Include some photographs
While the content of your profile is important, you also have to think about the way you display the information on the page. After all, a single wall of text alone is not that appealing - so you need to find ways to make it more engaging for the reader. For example, you can add photographs of your team to introduce them to the reader further.
Include contact information
Once your profile is completed, it should encourage the viewer to reach out to your team to learn more about your services or perhaps even book a holiday. This goal cannot be met if you do not give them a way to do that. Therefore, you should provide them with a few different contact methods at the end of your company profile. This could include a comment/direct message section, an email, and a physical address, alongside your phone number.