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When you think about some of the most notable companies and corporations in the world, what is the first thing that comes to mind?
In many cases, you might be thinking about their logos. Those logos, in turn, make you think about that company’s brand, and what it means to you.
Logos are incredibly powerful.
They provide instant recognition for consumers and allow them to associate something very simple with your brand and what you represent. So, it’s important to make sure you get your logo “right” when you’re designing it for the first time.
While you can always go the DIY route, it’s best to have a professional design your logo. Most graphic designers have at least some experience with marketing. Or, you can work specifically with a marketing agency that has designers on board.
But, before you jump in and have a logo created for your company, you’re probably wondering how much it costs.
There are several factors to consider in order to determine what your logo budget should be. Let’s look at some of those factors and what you should expect to pay for a quality logo design.
Hourly vs. Set Rate
Most logo designers will either charge by the hour or offer a set rate for any logo they create. The pricing model that is better for you depends on how far along you already are in your logo process.
For example, if you already have a concept, colors, and even a basic design of your logo, you may be better off going with a designer who charges an hourly rate. Chances are, they won’t have to spend as much time on it.
But, if you’re starting from scratch and don’t have any idea which direction to go, working with a designer that charges a flat rate might be a better option. That rate will include everything from brainstorming to revisions, so you will certainly get your money’s worth.
Some designers will also offer packages, so you can purchase more than one logo or different designs for a reduced cost.
Colors, Concepts, and Intricate Designs
The price of a logo design will go up depending on how intricate it is. Many companies today are opting for text logos to provide a cleaner, simpler look. Obviously, logos that only utilize a certain font and color will cost less than those with graphics or multiple colors.
Additionally, if you want a specific illustration in your logo, your designer might actually have to work with an illustrator, which will get tacked on to your overall cost. 
If you’re working with a small budget, it’s best to stick to words, simple shapes, and one or two colors. A basic logo should cost around $100.00. An intermediate logo with more intricate design can cost up to $500.00.
If you really want to invest in your logo and you believe in the power it has to build your brand, you could end up spending well over $1,000. But, most designers who are willing to create an intricate logo will end up giving you a variety of options so you can choose the one that best fits your needs.
Add-Ons to Your Logo Design Cost
Though not inlcuded in the design itself, some marketing companies and designers will make small adjustments to the design to make it work for things like business cards, letterhead, etc. They might even provide you with different styles for the web, so you can use the logo on social media and your website as well as for print purposes.
Should You Invest in a Great Logo?
The old statement about getting what you pay for certainly rings true when it comes to logo design. Remember those companies we talked about at the beginning? Your goal should eb to have the same impact on people when they see your logo.
While something simple might be better for you, that doesn’t mean it shouldn’t be a high-quality logo. Spending more money now will end up providing you with more creative talent and multiple ways to put your logo to use.
While you may not want to spend your entire marketing budget on a logo, it’s important to make it a priority, since it’s the first impression consumers will have of your business.
So, you can get a logo for as little as $100.00 or spend over $1,000. If you’re not sure if the money is worth it, take the time to look at the portfolio and past designs of the logo maker you’re considering. See what a designer has done for other businesses and think about what they can do for you before you decide on the right price you’re willing to pay.