Praxent

Digital product design & development, built with you, not for you.

Digital innovation is a required core competency for tomorrow’s market leaders – it cannot be outsourced long term. To keep up with the digital demands of your customers, your organization must internalize design thinking, research-backed UX design, customer centricity, rapid user testing, user validation and, agile development to inform and accelerate your digital roadmaps.

Over the last 20 years, we have assembled a fast-moving team of 70+ software designers and engineers that have delivered over 300 software transformations for clients such as Keller Williams, Texas Mutual, Jack Link's Snacks, Dimensional Fund Advisors, NRG, City of Houston, Sysco Foods, Austin Capital Bank and more.

Our project results speak for themselves:

- NRG generated $80M in new revenue

- The City of Houston saved $40M

- Bluebird Botanicals 10x'ed their revenue and expanded internationally

We inform your roadmap with user research so all feature ideas are evaluated against user insights, assumptions are validated and the backlog is prioritized based on ROI.

We build it with you, not for you by leveraging your existing resources, assets, and ideas. We then organize ourselves around you to uncover the shortest path to a new release. We aim to work ourselved out of a job leaving you with a core-competency in digital customer experience.

Experts at software modernization, we understand that many companies have built software applications that no longer meet customer expectations. We help those companies modernize those applications so they can remain relevant against born-digital competitors.

Here’s how we do it:

Assess. We assess your situation and present a proposal with three investment options.

Design & Build. We design and build a modern user experience, supported by a robust full-stack architecture.

Launch. You launch a modern, intuitive software application that lives up to the promise of your brand.