Navigating the High Point Housing Market
High Point offers remarkable variety for homebuyers. Historic Emerywood features stately early twentieth-century homes on mature, tree-shaded lots. North High Point delivers newer subdivisions and convenient access to shopping. Neighborhoods near Oak Hollow Lake and High Point Lake appeal to those who love the outdoors, while areas close to High Point University attract investors and faculty.
With inventory, pricing, and buyer demand varying widely from one neighborhood to the next, a knowledgeable real estate agent can make an enormous difference. The right professional helps buyers find hidden opportunities and helps sellers price strategically, prepare their homes, and negotiate the strongest possible terms.
How We Selected These Brokerages
We evaluated brokerages based on local market share, agent experience, marketing capabilities, technology tools, client reviews, and overall reputation in Guilford and Davidson counties. Because individual agents matter most, we also considered each firm's training and support systems that help their agents deliver consistent results.
The 10 Best Real Estate Brokerages in High Point
1. Howard Hanna Allen Tate Realtors
Allen Tate has been a household name in Carolinas real estate for decades, and its combination with Howard Hanna has expanded its resources even further. Agents benefit from extensive marketing, relocation programs, and integrated mortgage and insurance services. Its long history in the Triad means agents often have deep neighborhood knowledge and strong professional networks.
2. Berkshire Hathaway HomeServices Yost & Little Realty
Yost & Little is a respected Triad brokerage with a long track record and the backing of the Berkshire Hathaway HomeServices brand. Its agents are known for professionalism, polished marketing, and a strong presence in upscale and historic neighborhoods. Sellers appreciate the brand's luxury marketing tools, while buyers value the firm's local insight.
3. Keller Williams Realty
Keller Williams is one of the largest brokerages in the world, and its Triad offices host many productive teams. The company's emphasis on training and technology helps agents deliver modern marketing and responsive communication. Buyers and sellers can find specialists for nearly every niche, from first-time homes to investment properties near the university.
4. Coldwell Banker Advantage
Coldwell Banker Advantage is a leading Carolinas affiliate of the global Coldwell Banker brand. Its agents use robust marketing programs, professional photography, and broad online exposure to help listings stand out. The firm's strong regional footprint also helps buyers relocating from Raleigh, Charlotte, or out of state find the right High Point neighborhood.
5. RE/MAX
RE/MAX is recognized for experienced agents who often have significant transaction histories. The brand's well-known marketing reach and independent-minded agents make it a solid choice for sellers seeking visibility. Many RE/MAX professionals in the Triad have long careers, giving them valuable perspective on pricing cycles and negotiation strategies.
6. eXp Realty
eXp Realty operates a cloud-based brokerage model that has attracted many entrepreneurial agents across North Carolina. Clients often benefit from tech-savvy agents who use virtual tours, digital signing, and data-driven pricing tools. The model works especially well for buyers relocating to High Point who need to explore homes remotely.
7. Century 21
Century 21 brings one of the most recognizable names in real estate to the local market. Its Triad agents assist with residential sales, rentals, and investment properties. The brand's global referral network and established marketing systems help sellers reach a wide audience and give buyers confidence in a well-supported transaction process.
8. Redfin
Redfin combines salaried local agents with a powerful search platform and competitive listing fees. For sellers, the potential savings can be substantial, and buyers benefit from fast tour scheduling and detailed market data. Redfin's approach suits clients who are comfortable with a technology-forward experience and want transparency throughout the process.
9. Real Brokerage
Real Brokerage is a fast-growing, technology-focused firm that has gained momentum with agents throughout the Southeast. Its agents typically emphasize digital marketing, social media exposure, and streamlined communication. For younger buyers and sellers who prefer mobile-first service, agents affiliated with this brokerage can offer a modern, efficient experience.
10. Fathom Realty
Fathom Realty is another cloud-based brokerage that empowers independent agents with modern tools. Many of its local agents are long-time Triad residents who know the area's schools, commutes, and neighborhood character well. The brokerage model allows agents to focus on client service while keeping operating costs efficient.
Tips for Choosing an Agent
Interview at least two or three agents before committing. Ask how many transactions they have completed in your target neighborhood, how they price homes, and what their marketing plan includes. Buyers should ask about negotiation strategies in competitive situations and how the agent communicates during the process.
Remember that the brokerage provides tools, but the individual agent delivers the results. Look for someone who listens carefully, responds quickly, and is honest about market realities, even when the news is not what you want to hear.
Understanding the Local Market Cycle
High Point's housing market tends to be most active in spring and early summer, when families aim to move before the new school year. Homes near High Point University may see additional demand from investors and faculty, while lake-area properties attract buyers seeking outdoor lifestyles.
A strong local agent will help you understand these patterns, recommend the right timing, and identify neighborhoods where your budget can go further. They can also connect you with trusted lenders, inspectors, and contractors, building a team that makes the entire transaction smoother from contract to closing.
Final Thoughts
High Point's diverse neighborhoods and evolving market reward local expertise. Each brokerage on this list offers skilled professionals ready to guide you through buying or selling. Take time to find the agent whose experience, communication style, and strategy best match your goals.