Renting a Car in South Fulton
Getting around metro Atlanta usually requires a car. While MARTA serves parts of the region, many destinations, including much of South Fulton, are best reached by car. Fortunately, South Fulton sits next to one of the largest car rental facilities in the world: the ATL Rental Car Center, connected to Hartsfield-Jackson Atlanta International Airport by the ATL SkyTrain.
Residents also rent cars for road trips, to replace vehicles undergoing repairs, or to accommodate visiting family. Neighborhood rental branches throughout the south metro area provide convenient alternatives to the airport. This guide covers ten of the best car rental companies serving South Fulton.
How We Selected These Companies
We considered fleet variety, pricing, customer service, loyalty programs, convenience, and availability at both the airport and neighborhood locations.
1. Enterprise Rent-A-Car
Enterprise is known for excellent customer service and its extensive network of neighborhood branches. Its "We'll pick you up" service is especially helpful for residents whose vehicles are in the shop. Enterprise also operates at the ATL Rental Car Center.
2. National Car Rental
National is a favorite among business travelers thanks to its Emerald Club program, which allows members to choose any car from the Emerald Aisle and skip the counter. Its airport operations are efficient and convenient.
3. Hertz
Hertz offers a wide range of vehicles, including premium and electric models. Its Gold Plus Rewards program lets members bypass the counter and go straight to their cars.
4. Avis
Avis provides reliable service and a broad vehicle selection, with its Avis Preferred program streamlining pickups. It is popular with corporate travelers and those seeking a dependable experience.
5. Budget
As its name suggests, Budget focuses on value-oriented rentals. It often offers competitive rates and discounts, making it a good choice for cost-conscious travelers.
6. Alamo
Alamo is a popular choice for leisure travelers and families. Its self-service kiosks and online check-in options help travelers get on the road quickly.
7. Sixt
Sixt is known for its stylish fleet, often featuring premium European vehicles at competitive prices. Travelers seeking a more upscale driving experience appreciate its offerings.
8. Thrifty
Thrifty offers affordable rates and a straightforward rental experience. It is a solid choice for travelers focused on keeping costs low.
9. Dollar
Dollar provides budget-friendly rentals with no-frills service. Its Dollar Express program helps frequent renters save time at pickup.
10. Turo
Turo is a peer-to-peer car sharing marketplace where travelers rent vehicles directly from local owners. It offers unique vehicle options and flexible delivery, sometimes at lower prices than traditional companies. Many hosts in the South Fulton area offer delivery to the airport or nearby locations.
Car Rental Trends
Electric vehicles are becoming more common in rental fleets, and metro Atlanta's growing charging infrastructure makes them increasingly practical. Contactless rentals, digital keys, and app-based check-ins are now widespread. Peer-to-peer platforms like Turo continue to grow, offering alternatives to traditional rental counters.
Rental prices can fluctuate significantly depending on season, major events, and demand. Large conventions, sporting events, and holidays in Atlanta can drive up rates, so early booking is wise.
Tips for Saving Money
Compare rates across companies and booking platforms. Consider neighborhood branches instead of the airport, since airport rentals often include additional fees and taxes. Join free loyalty programs for faster service and potential upgrades. Check whether your personal auto insurance or credit card provides rental coverage before purchasing additional insurance at the counter.
Return the car with a full tank to avoid refueling charges, and inspect the vehicle thoroughly at pickup, documenting any existing damage with photos.
Driving in Metro Atlanta
Metro Atlanta traffic can be heavy, particularly on I-285, I-85, and I-75 during rush hours. Allow extra time when heading to the airport, and consider using navigation apps for real-time traffic updates. Express lanes on some highways require a Peach Pass, so ask your rental company about toll policies.
Navigating the ATL Rental Car Center
The ATL Rental Car Center consolidates most major rental brands in one facility, which simplifies the process for travelers. After landing, follow signs to the ATL SkyTrain, which runs between the domestic terminal, the rental car center, and the Georgia International Convention Center area. Members of loyalty programs can often go directly to their vehicles, while others will check in at company counters. When returning a car, follow highway signs for rental car return rather than the airport terminals, and allow extra time to ride the SkyTrain back to your departure terminal.
For residents, neighborhood locations near Camp Creek Parkway and surrounding cities can be more convenient and may avoid certain airport fees and taxes. Many offer weekend specials that are ideal for road trips to the North Georgia mountains or the Georgia coast.
Final Thoughts
South Fulton's proximity to the ATL Rental Car Center provides unmatched access to major rental brands like Enterprise, National, Hertz, and Avis, along with value options like Budget, Thrifty, and Dollar, and alternatives like Turo. Compare options, book early, and enjoy the freedom of exploring metro Atlanta and beyond.